Data Cleansing & Geocoding
More than 80% of the information stored in databases has in fact geographic
context. The most obvious case is that of tables containing addresses of customers, shops, branches, etc.
When digital maps of the city are used through a GIS software, addresses can easily be located on the map, thus getting geographic reference. After drawing these points on the map, hidden geographic relationships, that otherwise would not be even suspected, is revealed. for example, point distribution, density or area of influence.